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By Melanie Ward on 20/02/19

Lynne receiving the Essilor Award for marketing

Our commitment to our customers has been recognised once again with our first award win for 2019 (yes, we’re hoping for more!).  And we’re delighted that we’ve also been shortlisted for ‘Independent Practice of the Year’ in the national Optician Awards and it’s only February!

Thanks to our lovely customers and team we’ve won ‘Best use of Social Media in your Marketing Strategy’ award at the recent Essilor Awards. (Essilor is the world leader for prescription lenses.) The judges were impressed with how we listen to our customers’ needs and connect and engage with our customers in a way that they like via our EyeTalk e-news and EyeStyle membership club.  

The Gloucester Road team

And, as if that wasn’t enough, we’re now finalists in the national Optician Awards for the ‘Independent Practice of the Year’ category.  The judges are looking for an optician that offers real product choice, outstanding customer experience, and clinical excellence.  As part of the entry process, we submitted some of the lovely feedback that we’ve received from customers which helped us to gain our place in the finals.  

Optician Awards finalist 2019

We’re up against stiff competition but we’re feeling confident.  The winner will be announced at the end of March – so watch this space!